Health & Fitness
3 Last Minute Tips on How to Get Your Business Ready for Small Business Saturday
Want to have your business participate in Small Business Saturday but worried you're running out of time to get ready? Check out Deborah Sweeney's last minute tips to make the day a success!
On Saturday November 24th, shopping small means big business for local area merchants and storefronts on Small Business Saturday. Started up in 2010 by American Express, Small Business Saturday is dedicated to driving shoppers to supporting small businesses throughout the United States. Over 200 organizations will be participating this year, one of which includes Calabasas own MyCorporation.com, which will be openly its doors for the day to customers with a free MyCorpVault document storage system with any purchase and free business consultations from 9AM to 1PM PST.
Want to have your business participate for the day too? Here are Deborah Sweeney, the CEO of MyCorporation’s, last minute tips to make Small Business Saturday a success!
1) Start Promoting!
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You can still download free marketing materials from the Small Business AmEx website including signage, banners, and social media and email templates for the day. Try to see about getting the word spread on local blogs in the area (the Patch is always a good place to start posting!) and through your social networks including Facebook and Twitter, both your personal and professional profiles to spread as much word of mouth and rally together as many members of the community to be present as possible.
2) Offer Great Incentives and Discounts
Find out what's happening in Calabasaswith free, real-time updates from Patch.
Small Business Saturday is the day after Black Friday so in order to get shoppers enthusiastic about getting up out of bed and shopping for the second day in a row, you have to make them an offer they can’t refuse. Offer 50% off discounts and “new customer” promo codes to use both online (if your business has an online presence) and in store and include extra incentives like extended free shipping dates, complimentary trial sized sample products, or free gift wrap that most major department stores can’t offer.
3) Get Enthusiastic!
This is a big day to put your business on the map so start it off with a bang! Bring in your employees for the day, put on some fun music, and set up festive decorations with complimentary snacks for customers to munch on. When you and your staff are excited and attentive to customers, the feeling is sure to rub off and attract both new and returning customers alike back to your business!